Marketing Services
Boost your book’s visibility with customizable social media blasts for Instagram and Facebook. Perfect for releases, preorders, ARC or street team recruitment, newsletter growth, or backlist promotion. Each blast includes custom graphics and captions, with optional Meta ad campaign management to supercharge your reach. Available as Mini or Weeklong campaigns.
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We require at least one week’s notice to schedule your blast.
Mini Blasts run for 1 day
Weeklong Blasts span 5 days and include 3 unique graphics
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Mini Blast – $40
Weeklong Blast – $60
Affordable, flexible promotion to fit every author’s budget.
Let us handle the logistics of your ARC campaign—from recruiting readers and delivering files via BookFunnel to tracking reviews and sending reminders. We manage communication, cross-platform promotion, and reader coordination so you can focus on your launch. Ideal for any author, new or established. Campaigns run for six weeks leading up to release.
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We require at least 6 weeks' notice to launch an ARC campaign.
Week 1: Prep and setup
Weeks 2–4: Reader recruitment and promotion
Weeks 5–6: Reading period and review prep
Timelines may be adjusted for holiday releases or peak marketing seasons.
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ARC Team Management – $120
Full-service campaign coordination from reader recruitment to review tracking—so you can focus on your launch, not your inbox.
Launch your book with a coordinated weeklong tour across Instagram, Facebook, TikTok, and blogs. We handle host recruitment, graphics, captions, hashtags, and newsletters—plus readers for reviews, hype squad sharing, and promo content to keep the buzz going. Optional Meta ad management is available to supercharge your tour. Ideal for wide releases, debuts, and KU titles.
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Tour campaigns require 6 weeks of lead time to ensure maximum reach and engagement.
Week 1: Prep and materials
Weeks 2–3: Tour host recruitment
Weeks 4–5: Reader access and review window
Week 6: Tour goes live across all platforms
Timelines may be adjusted for holiday releases or peak marketing seasons.
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Full Tour Campaign – $150
Includes graphics, host coordination, captions, hashtags, newsletters, and a full week of scheduled promotion across multiple platforms.
Marketing Packages
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Glow-Up Package
Sometimes your book just needs a second chance to shine. Whether you’re unveiling a new cover, updating your blurb, or re-releasing after getting your rights back, the Glow-Up Package is here to help you reintroduce your story with style—and strategy.
Perfect for authors refreshing a backlist title, prepping for a relaunch, or breathing new life into a reader favorite, this bundle offers everything you need to build buzz and make your book feel brand new again.
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Just The Beginning Package
Every book’s journey starts somewhere—and this one starts with readers. Just the Beginning is perfect for authors who want to build buzz and collect reviews without the pressure of a full launch campaign. Whether you're easing into your debut or rolling out something new and tender, this package gets your story into the right hands, early.
Designed with small-but-mighty energy in mind, this package offers essential support to help your book take its first step into the world—with grace, confidence, and community.
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Re-Engage Package
We get it—Book Two doesn’t always get the attention it deserves. Whether you're continuing a series, launching a mid-point novella, or prepping for the grand finale, the Re-Engage Package is your solution for bringing readers back into your world and building momentum where it counts.
This package helps re-ignite reader interest with targeted blasts that remind your audience where the journey began—and why they should keep turning pages.
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Duets Package
Launching a duet or companion novels? Releasing books back-to-back? The Duet Tour Packages are built for authors with twice the story to tell. Whether you're promoting two fresh titles, a newly completed duet, or a pair of backlist beauties getting their second wind, we've got the tools to help both books shine.
Choose between our Standard and Deluxe options based on your launch timeline, reader goals, and how much promo power you want to unleash.
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Congrats! It's A Book Package
You’ve written the book. You’ve survived revisions. You’ve picked the perfect cover. Now it’s time to actually launch it.
Whether it’s your first release or your fifteenth, Congrats! It’s a Book! is designed to give your story the spotlight it deserves—with three tiers to match your goals, your energy, and your timeline.From early buzz and ARC reviews to full-on social takeovers and tour support, these packages are built to meet authors where they are and grow with their needs.
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Debut Author
Publishing your first book? Or still finding your footing with your second or third release? We see you—and we’ve built something just for you.
Our Debut Author Launch Packages are designed to support baby authors (those with three or fewer books published) with high-impact, budget-conscious marketing. You’ve already done the hard part—writing the story. Now let’s help you share it with the world.
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Legendary Package
You’ve built a world worth getting lost in—now let’s give it the spotlight it deserves. Whether you’re launching the final book in your series, reviving a multi-title backlist, or preparing a full series push, the Legendary Series Package offers flexible, long-term marketing support tailored to authors with 4 or more books in a series.
This package is built to meet you where you are in your journey and scale with your goals. You choose how to use your core promotions—Book Tours, ARC Management, or a mix of both—making this a custom-fit campaign with room to evolve.
Ad Campaign Management
Reach romance readers with ad campaigns built around your book and your goals. Hawthorn & Aster develops Amazon Ads and Meta (Facebook and Instagram) campaigns for indie authors. Our Amazon packages focus on keyword and comparable-book targeting to help readers discover your book while shopping. Our Meta packages pair ad copy, custom graphics, and audience strategy to support ARC recruitment, preorders, and launch visibility. You receive the campaign materials and setup guidance; you keep control of your ad accounts and budget.
High-impact Meta (Facebook/Instagram) ad campaign development for indie authors. Includes copy, targeting, graphics, and a tailored funnel strategy.
Engagement, expansion, and reader recruitment—designed for indie & romance authors.
Meta ads (Facebook + Instagram) are powerful for ARC recruitment, preorder hype, engagement boosts, newsletter growth, and launch visibility.
When executed well, they build your audience and momentum long before your book hits retailers.
Hawthorn & Aster’s Meta Ad Campaign Development gives you a beautifully crafted, tailor-made suite of ad creatives, copy, and targeting—optimized for the way romance readers discover new books.
You get the vision, the strategy, the graphics, and the execution map.
You keep full control of your budget and dashboard.
⭐ Why Meta Ads?
Meta ads are engagement-driven and ideal for:
ARC team sign-ups
Preorder visibility
Newsletter growth
Reader retention
Launch week amplification
Character/series teasers
Seasonal or aesthetic campaigns
Carousel ads, reels, and aesthetic graphics
And unlike Amazon, Meta requires good visuals—so we create those for you.
🌙 TIERED PACKAGES
🟣 Tier 1 — Essential Meta Ads Package — $150
Perfect for ARC recruitment or light engagement boosts.
Includes:
2 campaign concepts
Short + medium copy variations
1 custom graphic (square)
Audience targeting tree (1–2 audiences)
Suggested budget & optimization settings
Step-by-step setup instructions
Ideal for authors wanting an entry-level, polished campaign for a single purpose.
🔮 Tier 2 — Standard Meta Ads Package — $275–$300
Best for preorder builds, launch hype, or strong engagement push.
Includes:
3 campaign concepts
Short, medium, long copy sets
2–3 custom ad graphics (square + vertical)
Audience targeting tree (3–4 audiences)
Lookalike audience recommendations
Campaign structure guidance
ARC → Preorder → Launch funnel outline
A balanced, full-service ad suite for authors with upcoming releases or backlist boosts.
🖤 Tier 3 — Premium Meta Ads Campaign Suite — $450–$500
Ideal for full launches, series releases, or major growth goals.
Includes:
4–5 campaign concepts
Full copy suite (short/med/long + retargeting variants)
5 fully custom-designed ad graphics (square + vertical)
Audience targeting tree (5–7 audiences, layered)
Retargeting strategy
Multi-phase funnel:
ARC → Preorder → Launch → Sustain → Book 2 HypeCompetitor audience mapping
Advanced optimization settings
Full campaign blueprint PDF
This is your top-tier, boutique-level service designed for entire launch cycles.
🌟 ADD-ON OPTIONS
Enhance your Meta ads package with:
✔ Additional Graphics — $30 each
✔ Additional Copy Variations — $45 per set
✔ Monthly Ad Monitoring — $85/month
(Recommendations only — you implement the changes)
✔ Retargeting Plan — $60
✔ Creative Design Bundle — $95
(5 graphics in multiple placements/sizes)
✔ Two-Platform Bundle (Amazon + Meta)
→ 10% off both services
✔ Full Launch Pipeline Strategy — $150
ARC → Preorder → Launch → Sustain → Book 2 Release
🔒 WHAT’S NOT INCLUDED
To maintain ethical, secure, platform-compliant support:
We do not log into your Meta Ads Manager
We do not run, manage, or optimize ads directly
We do not adjust budgets or live campaigns
We do not respond to comments/messages on your ads
We do not guarantee specific growth or sales numbers
You receive expert-crafted assets + strategy.
You stay in control of the ad account.
⏳ TURNAROUND TIME
3–5 business days
Rush option available
Requires 2–3 week advance booking for launch cycles
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Professional Amazon ad campaign development tailored for indie authors. Includes copywriting, keyword targeting, ASIN research, and a custom campaign strategy.
Strategic, sales-focused Amazon ads—built for indie and romance authors.
Amazon ads are one of the most powerful tools in publishing… but only when they're built with intention, genre awareness, and the right targeting. Hawthorn & Aster’s Amazon Ad Campaign Development service gives you a polished, platform-specific campaign strategy designed to increase visibility, strengthen conversion pathways, and support your book’s ongoing sales.
No guesswork.
No wasted ad spend.
Just clear, high-performing Amazon ad campaigns built by a studio that understands how romance readers search, shop, and buy.
⭐ Why Amazon Ads?
Amazon ads are sales-driven, not engagement-driven.
They work best when your goal is to:
Increase sales
Boost page reads (KENP)
Improve your book’s rank
Strengthen series sellthrough
Enhance visibility on retailer search pages
Unlike Meta ads, Amazon does not use custom graphics. Ads pull directly from your book’s product page, so our service focuses on copy, targeting, keywords, ASINs, and structure—the things that move the needle the most.
🌙 TIERED PACKAGES
🟣 Tier 1 — Essential Amazon Ads Package — $125
Perfect for single-title authors or anyone starting fresh with Amazon ads.
Includes:
2 campaign concepts
1 ad copy variation
Keyword list (20–30 keywords)
ASIN targeting list (10–15 ASINs)
Recommended bids
Campaign naming & structure
Beginner-friendly setup instructions
🔮 Tier 2 — Standard Amazon Ads Package — $225
Ideal for authors who want stronger strategy, competitive targeting, or series alignment.
Includes:
3–4 campaign concepts
2 ad copy variations
Keyword list (50–75 keywords)
ASIN targeting list (25–35 ASINs)
Suggested bids + troubleshooting notes
Campaign structure recommendations
Launch-to-sustain ad flow suggestions
Series-focused audience guidance
🖤 Tier 3 — Premium Amazon Ads Suite — $395–$450
Perfect for series authors, high-performance launches, or deep optimization.
Includes:
5 fully developed campaign concepts
4 ad copy variations
Keyword banks (100–150 keywords)
ASIN banks (50–75 ASINs)
Competitor targeting strategy
A+ Content Audit (included)
Series-to-series pipeline recommendations
Full campaign blueprint PDF (your long-term strategy guide)
Launch funnel strategy (Preorder → Release → Sustain)
This is your highest-impact, agency-level campaign suite without needing ongoing ad management.
🌟 ADD-ON OPTIONS
Enhance your Amazon ads package with:
✔ A+ Content Development — $125
High-impact visuals and copy suggestions for your Amazon product page.
(We do not upload, but we prepare everything you need to apply it.)
✔ Additional Ad Copy Variations — $45 per set
✔ Additional Keyword/ASIN Banks — $40 each
✔ Retargeting Strategy Plan — $60
How to build follow-up ads and sustain momentum.
✔ Monthly Ad Monitoring — $85/month
A monthly check-in with recommendations.
(Not management — you implement changes.)
✔ Two-Platform Bundle (Amazon + Meta)
→ 10% off both services
✔ Full Launch Pipeline Strategy — $150
ARC → Preorder → Launch → Sustain → Book 2 Release
A full funnel from beginning to end.
🔒 WHAT’S NOT INCLUDED
To keep this service ethical, secure, and sustainable:
We do not log into your Amazon Advertising dashboard
We do not manage or monitor ads daily
We do not handle budgets or spend
We do not upload A+ content
We do not guarantee results (no agency can)
You receive fully developed campaign materials and a clear blueprint — you stay in control.
⏳ TURNAROUND TIME
3–5 business days
Rush add-on available
Requires 2–3 weeks advance booking (for launch campaigns)
And So Much More
A quarterly deep-dive into your book’s performance with clear, author-friendly recommendations to keep your backlist healthy and your launches on track.
Quarterly Analytics Assessment & Refresh
Data-backed clarity for your indie author career.
Your books are out in the world—now it’s time to make sure they’re working as hard as you are.
Hawthorn & Aster’s Quarterly Analytics Assessment & Refresh is a boutique, data-informed review of your book’s performance across key platforms. We translate raw numbers into clear, actionable steps so you know exactly what to adjust (and what’s already working beautifully).
Perfect for authors who want to stop guessing, start tracking, and make smart, sustainable decisions about their catalog.
✨ What We Review Each Quarter
For each participating title (or series), we take a close look at:
Amazon performance overview
Sales trends, KENP reads (if applicable), rank behavior, and conversion clues.Category & BISAC performance
How your current categories are serving you—and whether strategic shifts could help.Keyword effectiveness
How your current keyword choices align with reader search behavior and genre trends.Series sellthrough (if applicable)
Where readers are dropping off, which titles are strongest, and where to focus energy.Pricing & positioning
How your pricing compares in your niche and whether adjustments might boost performance.Metadata & packaging health check
A high-level look at your title, subtitle, blurb, and author-facing elements for alignment and clarity.Traffic & visibility notes
Any discoverability clues we can infer from available data (ads, promos, organic).
📋 What You’ll Receive
Each quarter, you’ll receive a concise, studio-polished report that includes:
A snapshot summary of how your book(s) performed this quarter
A plain-language breakdown of key analytics and what they mean
A brief category & keyword health check
Notes on pricing, positioning, and packaging
2–5 clear, prioritized recommendations for the next quarter
Optional suggestions for future promos, ads, or metadata tweaks
You’ll walk away knowing exactly where to focus your time and budget—no spreadsheets required on your end.
💸 Pricing & Structure
This service is available in two ways:
One-Time Quarterly Assessment — ideal for a single check-in ($225)
Perfect if you want a professional second opinion on how your book is doing, or to support a specific launch or promotion.
Annual Quarterly Assessment Plan — best value for longevity ($185/quarter)
Commit to a full year of quarterly reviews and enjoy a lower per-quarter rate, with consistent support and trend tracking over time.
Bonus: Authors who book our KDP/D2D Set-Up service can lock in their first quarterly assessment at the lower ongoing rate.
🛠️ Optional Add-On Services
Enhance your Quarterly Assessment with any of the following (billed separately):
Keyword Refresh
A new, research-backed keyword bank you can rotate into Amazon or other platforms.Category/BISAC Refresh
Updated category strategy based on current trends and your performance.Blurb & Positioning Review
A focused look at your description and retail copy with recommendations for improvement.A+ Content or Sales Page Audit
Suggestions to strengthen visuals, layout, and messaging where available.Ad Campaign Prep (Amazon or Meta)
Ad copy, suggested audiences/targets, and structural guidance based on your data.Website/Link Hub Audit (Optional)
If you’re driving traffic from a site or link-in-bio, we’ll give quick conversion-minded feedback.
You can select add-ons on the intake form, and we’ll confirm scope and pricing before invoicing.
🔒 What’s Not Included
To keep things ethical, secure, and sustainable:
We do not log into your KDP, D2D, or retailer accounts.
We do not upload files, edit dashboards, or manage ads directly.
We do not handle tax, banking, or royalty account setup.
We do not promise bestseller flags, specific sales numbers, or review counts.
We provide expert analysis, clear recommendations, and strategy—you retain full control over your accounts.
⏳ Timeline
Assessments are delivered within 3–5 business days
For recurring clients, reports go out at the beginning of each quarter
You’ll always know when to expect your next check-in.
Building an author brand online can feel overwhelming—especially when you’re balancing writing, publishing, marketing, and real life all at once. Whether you’re struggling with consistency, content direction, audience engagement, or simply figuring out what actually works in today’s publishing landscape, Grace is here to help you create a strategy that feels sustainable, intentional, and tailored to you.
With more than a decade of experience working in digital media alongside Fortune 100 clients—and an academic background in consumer behavior at both the college and graduate level—Grace brings a unique blend of industry insight, marketing psychology, and reader-focused strategy to the table.
This service is designed for indie and self-published authors looking to strengthen their online presence, refine their brand voice, and develop a long-term content strategy that supports both visibility and community growth.
During your session, Grace can help with:
Social media strategy for authors
Brand voice development
Content planning and organization
Reader engagement strategies
Instagram, Facebook, and TikTok content direction
Launch and release planning
Content calendars and posting workflows
Audience positioning and niche clarity
Burnout-friendly content systems
Marketing direction tailored to romance, fantasy, and indie publishing spaces
Grace is organized, dedicated, approachable, and deeply passionate about helping authors feel more confident navigating the online side of publishing—without losing the heart of what makes their work unique.
Whether you need a one-time strategy session or ongoing support, this service is built to help you create intentional, effective content that supports your long-term author goals.
Get your book discoverable with Hawthorn & Aster’s KDP/D2D Metadata Setup. We specialize in optimized BISAC categories, keyword research, and platform-specific metadata refinement for indie and romance authors. Add-ons available: A+ Content prep, blurb optimization, back cover polish, ad campaign prep, and personalized walkthroughs. Boutique, high-touch support designed to elevate your launch and increase visibility across Amazon, D2D, and major retailers.
Metadata that works as hard as you do.
Publishing shouldn’t feel like guesswork.
Hawthorn & Aster’s KDP/D2D Set-Up Service gives indie authors a clear, optimized, and professional foundation—so when you click “publish,” your book is positioned to actually be discovered.
From BISAC selection to platform-specific metadata, we take the stress out of setup and give you a polished, strategic blueprint you can use across all retailers.
✨ What’s Included (All Packages)
✔️ BISAC Category Selection
Thoughtful, competitive, high-visibility categories chosen to maximize your book’s ranking opportunities and discoverability.
✔️ Deep-Dive Keyword Research
One curated set of three optimized keyword groups (genre-specific, trend-aligned, and SEO-friendly).
✔️ Metadata Refinement
We polish and optimize your existing metadata for clarity, accuracy, and search performance.
(Platform-specific optimization available in Premium and Elite tiers.)
⭐ Service Tiers
🟣 Basic Metadata Set-Up — $200
Perfect for debut authors or single-platform optimization.
Includes:
BISAC category selection (up to 3)
Deep-dive keyword research (1 curated set of 3)
Metadata refinement for one platform (KDP or D2D)
Optional Add-Ons:
Back cover copy polish
Blurb optimization (Amazon, Kobo, Barnes & Noble, etc.)
A+ Content prep
Vendor-ready setup checklist
Personalized walkthrough (PDF or live call)
Ad campaign prep (Amazon or Meta)
🔮 Premium Metadata Package — $375–$450
For authors wanting multi-platform alignment and stronger SEO foundation.
Includes:
BISAC category selection (up to 5)
Deep-dive keyword research (1 curated set of 3)
Metadata refinement for two platforms
Cross-platform optimization for consistent branding
Optional Add-Ons:
Same as Basic, plus:
Additional platform metadata variations
Expanded A+ Content prep
🖤 Elite Publishing Optimization — $750–$800
For authors who want everything polished and positioned for maximum discoverability.
Includes:
BISAC category selection (up to 7)
Deep-dive keyword research (2–3 sets depending on genre complexity)
Metadata refinement for all major platforms
Cross-platform consistency audit
A+ Content prep (copy/images provided or templated)
Ad Campaign Prep (Amazon or Meta)
Vendor Ready Set-Up Checklist
One (1) 30-minute walkthrough call included
Optional Add-Ons:
Additional campaign prep
Additional platform metadata optimization
Back cover copy overhaul
Blurb optimization for all retailers
🛠️ Add-On Enhancements
Enhance any package with the following upgrades:
• Back Cover Copy Polish
Sharpening your retail-facing pitch for stronger conversions.
• Blurb Optimization Across Platforms
KDP, D2D, Kobo, Barnes & Noble, Google Play, Apple Books.
• A+ Content Prep
Copywriting and imagery guidance based on assets you provide.
• Ad Campaign Prep (Amazon or Meta)
Professional ad copy + targeting suggestions tailored to your genre.
• Personalized Walkthrough (PDF or Call)
Step-by-step guidance for authors who prefer visual or verbal support.
• Vendor Ready Setup Checklist
Clickable checklist showing exactly what to input where.
🔒 What’s Not Included
To protect your security and ensure ethical compliance:
We do not log into your KDP, D2D, or vendor accounts.
We do not upload manuscripts, covers, or interior files.
We cannot set up tax, banking, or identity verification.
We cannot guarantee bestseller rankings, review volume, or sales outcomes.
Hawthorn & Aster operates as an external boutique studio—not a publisher—and follows Amazon/D2D’s strict third-party access requirements.
⏳ Turnaround Time
3–5 business days
Rush service available.