Hawthorn & Aster unpacks the most human of author compulsions—responding to bad reviews. We’re here to explain how your reaction can negatively impact your author brand and how to protect yourself.

Indie publishing is the wild west—and everyone's handing out conflicting maps. Great-Auntie-Greta is here to cut through the noise and walk you through the five most common mistakes debut authors make, from cover design and editing to ISBNs and the perfection trap. Pull up a chair. We need to talk.

Publishing a book is a marathon—and what happens after release day is something no one talks about enough. In this post, we're pulling back the curtain on the emotional experience of indie authors post-launch: the highs, the silence that follows, and how to rebuild without burning out. If you've ever felt lost after releasing a book, you're not alone.