Struggling to write your book blurb? This Author Circle masterclass breaks down everything indie and self-published authors need to know—from blurb structure and word count to optimizing for retailers, social media, and beyond. Learn Ivy's step-by-step blurb writing process, how to use the "trope sandwich" method for maximum discoverability, and when it's worth hiring a professional. Whether you're writing your first blurb or your fifteenth, Hawthorn & Aster is here to make the most unglamorous part of publishing a whole lot less painful.

Self-publishing isn’t free—and it’s not cheap—but it doesn’t have to be mysterious. This guide breaks down real-world costs for editing, covers, formatting, ISBNs, marketing, and ads, with honest ranges, budgeting advice, and a free spreadsheet to help you plan without panic.