Struggling to write your book blurb? This Author Circle masterclass breaks down everything indie and self-published authors need to know—from blurb structure and word count to optimizing for retailers, social media, and beyond. Learn Ivy's step-by-step blurb writing process, how to use the "trope sandwich" method for maximum discoverability, and when it's worth hiring a professional. Whether you're writing your first blurb or your fifteenth, Hawthorn & Aster is here to make the most unglamorous part of publishing a whole lot less painful.

If you're an indie or self-published romance author wondering whether hiring a book marketing company is worth it—you've come to the right place. In this guide, we're breaking down exactly what to expect from a romance book marketing company, what red flags to watch for, and how to find the right fit for your book. Whether you're planning your debut launch or your fifth release, understanding how ethical book marketing actually works could be the difference between a campaign that flops and one that gets your story into the hands of readers who will love it.

So you want to publish a book—but no one told you about editing stages, cover timelines, or why marketing matters before launch. Let Hawthorn & Aster’s resident gay bookish auntie walk you through the process with clarity, humor, and real-world advice.