"Clean" vs. "Closed Door": Why the Language We Use Matters
We're fully aware that the "clean" vs. "closed door" conversation has been a rather heated one over the past few years. So, let's just get it out in the open: Hawthorn & Aster doesn't subscribe to the usage of the word "clean" to describe romance or any genre. In fact, we find it pretty harmful. Here's why—and what we say instead.
What 100 ARC Readers Actually Converts To
If you've ever sent out 100 ARC copies and only received 30 reviews, you're not alone—and no, it's not your book. In this guide, we're breaking down the real math behind ARC review conversion rates, why readers ghost, and whether working with an ARC dispersal platform or a romance book marketing company is the right move for your indie author journey.