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Quarterly Analytics Assessment & Refresh
A quarterly deep-dive into your book’s performance with clear, author-friendly recommendations to keep your backlist healthy and your launches on track.
Quarterly Analytics Assessment & Refresh
Data-backed clarity for your indie author career.
Your books are out in the world—now it’s time to make sure they’re working as hard as you are.
Hawthorn & Aster’s Quarterly Analytics Assessment & Refresh is a boutique, data-informed review of your book’s performance across key platforms. We translate raw numbers into clear, actionable steps so you know exactly what to adjust (and what’s already working beautifully).
Perfect for authors who want to stop guessing, start tracking, and make smart, sustainable decisions about their catalog.
✨ What We Review Each Quarter
For each participating title (or series), we take a close look at:
Amazon performance overview
Sales trends, KENP reads (if applicable), rank behavior, and conversion clues.Category & BISAC performance
How your current categories are serving you—and whether strategic shifts could help.Keyword effectiveness
How your current keyword choices align with reader search behavior and genre trends.Series sellthrough (if applicable)
Where readers are dropping off, which titles are strongest, and where to focus energy.Pricing & positioning
How your pricing compares in your niche and whether adjustments might boost performance.Metadata & packaging health check
A high-level look at your title, subtitle, blurb, and author-facing elements for alignment and clarity.Traffic & visibility notes
Any discoverability clues we can infer from available data (ads, promos, organic).
📋 What You’ll Receive
Each quarter, you’ll receive a concise, studio-polished report that includes:
A snapshot summary of how your book(s) performed this quarter
A plain-language breakdown of key analytics and what they mean
A brief category & keyword health check
Notes on pricing, positioning, and packaging
2–5 clear, prioritized recommendations for the next quarter
Optional suggestions for future promos, ads, or metadata tweaks
You’ll walk away knowing exactly where to focus your time and budget—no spreadsheets required on your end.
💸 Pricing & Structure
This service is available in two ways:
One-Time Quarterly Assessment — ideal for a single check-in ($225)
Perfect if you want a professional second opinion on how your book is doing, or to support a specific launch or promotion.
Annual Quarterly Assessment Plan — best value for longevity ($185/quarter)
Commit to a full year of quarterly reviews and enjoy a lower per-quarter rate, with consistent support and trend tracking over time.
Bonus: Authors who book our KDP/D2D Set-Up service can lock in their first quarterly assessment at the lower ongoing rate.
🛠️ Optional Add-On Services
Enhance your Quarterly Assessment with any of the following (billed separately):
Keyword Refresh
A new, research-backed keyword bank you can rotate into Amazon or other platforms.Category/BISAC Refresh
Updated category strategy based on current trends and your performance.Blurb & Positioning Review
A focused look at your description and retail copy with recommendations for improvement.A+ Content or Sales Page Audit
Suggestions to strengthen visuals, layout, and messaging where available.Ad Campaign Prep (Amazon or Meta)
Ad copy, suggested audiences/targets, and structural guidance based on your data.Website/Link Hub Audit (Optional)
If you’re driving traffic from a site or link-in-bio, we’ll give quick conversion-minded feedback.
You can select add-ons on the intake form, and we’ll confirm scope and pricing before invoicing.
🔒 What’s Not Included
To keep things ethical, secure, and sustainable:
We do not log into your KDP, D2D, or retailer accounts.
We do not upload files, edit dashboards, or manage ads directly.
We do not handle tax, banking, or royalty account setup.
We do not promise bestseller flags, specific sales numbers, or review counts.
We provide expert analysis, clear recommendations, and strategy—you retain full control over your accounts.
⏳ Timeline
Assessments are delivered within 3–5 business days
For recurring clients, reports go out at the beginning of each quarter
You’ll always know when to expect your next check-in.
A quarterly deep-dive into your book’s performance with clear, author-friendly recommendations to keep your backlist healthy and your launches on track.
Quarterly Analytics Assessment & Refresh
Data-backed clarity for your indie author career.
Your books are out in the world—now it’s time to make sure they’re working as hard as you are.
Hawthorn & Aster’s Quarterly Analytics Assessment & Refresh is a boutique, data-informed review of your book’s performance across key platforms. We translate raw numbers into clear, actionable steps so you know exactly what to adjust (and what’s already working beautifully).
Perfect for authors who want to stop guessing, start tracking, and make smart, sustainable decisions about their catalog.
✨ What We Review Each Quarter
For each participating title (or series), we take a close look at:
Amazon performance overview
Sales trends, KENP reads (if applicable), rank behavior, and conversion clues.Category & BISAC performance
How your current categories are serving you—and whether strategic shifts could help.Keyword effectiveness
How your current keyword choices align with reader search behavior and genre trends.Series sellthrough (if applicable)
Where readers are dropping off, which titles are strongest, and where to focus energy.Pricing & positioning
How your pricing compares in your niche and whether adjustments might boost performance.Metadata & packaging health check
A high-level look at your title, subtitle, blurb, and author-facing elements for alignment and clarity.Traffic & visibility notes
Any discoverability clues we can infer from available data (ads, promos, organic).
📋 What You’ll Receive
Each quarter, you’ll receive a concise, studio-polished report that includes:
A snapshot summary of how your book(s) performed this quarter
A plain-language breakdown of key analytics and what they mean
A brief category & keyword health check
Notes on pricing, positioning, and packaging
2–5 clear, prioritized recommendations for the next quarter
Optional suggestions for future promos, ads, or metadata tweaks
You’ll walk away knowing exactly where to focus your time and budget—no spreadsheets required on your end.
💸 Pricing & Structure
This service is available in two ways:
One-Time Quarterly Assessment — ideal for a single check-in ($225)
Perfect if you want a professional second opinion on how your book is doing, or to support a specific launch or promotion.
Annual Quarterly Assessment Plan — best value for longevity ($185/quarter)
Commit to a full year of quarterly reviews and enjoy a lower per-quarter rate, with consistent support and trend tracking over time.
Bonus: Authors who book our KDP/D2D Set-Up service can lock in their first quarterly assessment at the lower ongoing rate.
🛠️ Optional Add-On Services
Enhance your Quarterly Assessment with any of the following (billed separately):
Keyword Refresh
A new, research-backed keyword bank you can rotate into Amazon or other platforms.Category/BISAC Refresh
Updated category strategy based on current trends and your performance.Blurb & Positioning Review
A focused look at your description and retail copy with recommendations for improvement.A+ Content or Sales Page Audit
Suggestions to strengthen visuals, layout, and messaging where available.Ad Campaign Prep (Amazon or Meta)
Ad copy, suggested audiences/targets, and structural guidance based on your data.Website/Link Hub Audit (Optional)
If you’re driving traffic from a site or link-in-bio, we’ll give quick conversion-minded feedback.
You can select add-ons on the intake form, and we’ll confirm scope and pricing before invoicing.
🔒 What’s Not Included
To keep things ethical, secure, and sustainable:
We do not log into your KDP, D2D, or retailer accounts.
We do not upload files, edit dashboards, or manage ads directly.
We do not handle tax, banking, or royalty account setup.
We do not promise bestseller flags, specific sales numbers, or review counts.
We provide expert analysis, clear recommendations, and strategy—you retain full control over your accounts.
⏳ Timeline
Assessments are delivered within 3–5 business days
For recurring clients, reports go out at the beginning of each quarter
You’ll always know when to expect your next check-in.
🔄 How It Works
Book Your Assessment
Complete the checkout and short intake form with your book details and goals.We Review Your Data
Using the platforms you indicate (primarily Amazon, with room for others), we assess performance and positioning.We Prepare Your Report
You receive a clean, easy-to-digest PDF (or shared doc) summarizing your quarter and outlining your next steps.You Implement at Your Pace
Apply our recommendations right away or fold them into your next promo cycle—whatever suits your schedule and budget.
💬 FAQ
Do I need to send you screenshots or reports?
If you’re comfortable sharing them, screenshots can be helpful—but they’re not required. We’ll let you know in the intake form what’s most useful.
Is this only for Amazon/KDP?
Amazon is our primary analytics source, but we can also consider D2D and other retailers where data is available.
Will you manage my ads for me?
No. We can offer Ad Campaign Prep as an add-on (strategy, copy, targeting), but day-to-day ad management is outside this service.
Is this useful if I only have one book out?
Yes. In fact, early data can help you adjust your strategy before launching book two.
Can I upgrade to the annual plan later?
Absolutely. If you start with a one-time assessment and decide you’d like ongoing support, we’ll apply future quarters at the subscription rate.