Ashlee, redheaded woman in a blazer, smiling, personal assistant to authors with Hawthorn & Aster

Work with Ashlee

Hi friends! I’m Ashlee! A fiery redhead, Type-A Virgo, and creative based in NYC!  

When I’m not helping authors bring their ideas to life, I am pursuing my musical theatre dreams in NYC, crafting my little heart out, spending some time with my sweet husband Matt, or getting lost in a good book!

I love to help authors spend less time worrying about the logistics and more time doing what they do best: writing. Whether you need an extra set of hands, a creative brain, or someone to help bring your project across the finish line, I’d love to help. Let’s chat!

Work With Me

What I do.

  • Author PA/VA services over a graph background, an antique monitor computer and hand-drawn stars

    💖 AUTHOR PA/VA SERVICES

    Being an author comes with a lot more than writing a book. From keeping projects organized to planning events, managing your inbox, or making sure your social media doesn’t fall by the wayside, I’m here to help take some of those behind-the-scenes tasks off your plate.

    General PA/VA Support 

    Need an extra set of hands? I can help with the behind-the-scenes tasks that keep your author business organized and moving forward.

    Services may include:

    • Administrative support

    • Inbox & calendar management

    • Research & information gathering

    • Project & task organization

    • Spreadsheet & document organization

    • Vendor communication & follow-ups

    • Scheduling & coordination

    • Event planning & logistics

    • General organizational support

    Monthly Support

    5 Hours — $140
    10 Hours — $275
    15 Hours — $400

    Additional hours: $30/hour

  • Static Social Media Content for Authors over a graph background, featuring an old polaroid camera and lipstick marks

    📸 STATIC SOCIAL MEDIA CONTENT

    From book promotions and quote graphics to announcements and reader engagement posts, I love creating eye-catching visuals that feel polished, cohesive, and true to your author brand. Using Canva, I can turn your ideas into ready-to-post content that keeps your social media looking fresh and engaging.

    • Single Static Post — $25

    • 5-Post Package — $90

    • 10-Post Package — $160

    • 15-Post Package — $225

    Packages include:

    • Custom Canva designs tailored to your brand

    • Social-media-ready formatting

    • Consistent visual style across your content

    • Basic copy formatting

    • Revisions 

    Want a mix of reels and static posts? No problem! We can chat about a custom package that works for you! 

  • Social Media Content Planning for indie and self-published authors over graph paper with a hand-drawn pound side, surrounded by a brown, checkered border

    ✨ SOCIAL MEDIA CONTENT PLANNING

    Struggling to figure out what to post or how to stay consistent? I can help turn your ideas into an organized, manageable content plan that keeps your author brand active without adding another thing to your to-do list.

    Services may include:

    • Social media audits

    • Content brainstorming

    • Content pillar development

    • Content calendar creation

    • Post & caption ideas

    • Book launch & release content planning

    • Reader engagement ideas

    • Trend & hashtag research

    • Content repurposing

    • Organizing and scheduling existing content

    Content Planning Packages

    Monthly Content Calendar — $85
     A customized calendar of content ideas, post topics, and suggested content organized around your books, goals, and upcoming promotions.

    Social Media Audit + Content Calendar — $135
     A review of your current social media presence followed by a customized content calendar with actionable recommendations to help you move forward.

  • A virtual assistant helping authors manage administrative tasks and writing accountability

    🎬 VIDEO CONTENT (LONG & SHORT FORM) 

    From long-form conversations to scroll-stopping short-form content, I love turning video into something engaging, polished, and ready to share.

    Whether you’re looking to create engaging TikToks and Reels, or polish a longer YouTube video, I can help turn your footage into content that feels intentional, on-brand, and ready for your audience. 

    Short Form Content: Reels & TikToks

    Single Reel - $30

    4-Reel Package - $100

    8-Reel Package - $180

    12-Reel Package - $250

    All reels include…

    • Up to 60 seconds

    • Editing & pacing

    • Captions/text overlays

    • Transitions

    • Music/Audio 

    • Revisions 

    Long Form Content: YouTube Videos, Product Reviews, Webinars & More

    Up to 15 minutes - $75 

    Up to 30 minutes $125 

    Up to 60 minutes - $175 

    60+ minutes - Custom Quote 

    All videos include…

    • Video/audio editing 

    • Cutting pauses, mistakes, & unnecessary sections

    • Music/audio where applicable

    • Text overlays 

    • Transitions

    • Revisions

    Content Repurposing 

    Turn one longer piece of content into multiple ready-to-share videos. 

    Repurposing Package - $200

    1 long-form video (up to 30 min) + 4 short-form clips 

    Repurposing Plus - $300 

    1 long form video (up to 60 min) + 8 short form clips 

  • Mix and Match your services for indie and self-published authors looking for an assistant, over a graph background, flanked by hand drawn arrows and a hand-drawn disco ball

    🎉 MIX & MATCH YOUR SERVICES

    Your author business is unique, so your support should be too!

    Need a few social posts and some help behind the scenes? Want to pair video editing with a content calendar? Need a little bit of everything? You can mix and match my services to create a custom package that works for you.

    Services are priced individually, and custom packages are available when you need support across multiple areas. We’ll chat about what’s on your plate and figure out the right combination of services to help lighten the load.

    Because you have enough to keep track of without adding another thing to the list. 💕

  • Romance, Fantasy, and YA are my go-tos, but I’ve been dipping my toes into the worlds of sci-fi, literary fiction, and dark academia. I’m loving the journey and discovering new genres along the way!

  • 1. Let’s Chat

    We’ll chat about what you need help with, your goals, your timeline, and what you’re hoping to accomplish. This is also a chance for me to learn more about you, your author brand, and your current projects.

    2. Make a Plan

    Once I understand what you need, we’ll figure out the best way to work together. For ongoing PA/VA support, we’ll determine your priorities and hours. For content projects, we’ll discuss your vision, platforms, branding, and deliverables.

    3. Send Me the Details

    I’ll collect whatever I need to get started, whether that’s existing content, social media accounts, project details, deadlines, or other materials.

    4. I Get to Work

    This is where I take the tasks off your plate, and I’ll keep you updated along the way.

    5. Review & Refine

    You’ll have an opportunity to review the work and provide feedback. I want the final product to feel like YOU!

    6. Keep Things Moving

    For ongoing clients, we’ll continue checking in, adjusting priorities as needed, and making sure your support evolves alongside you and your business.

  • Contract and invoice through H&A

    For ongoing services, cancellations or changes to the agreed upon monthly hours should be communicated as early as possible so scheduling can be adjusted accordingly.

Let’s work together