Do Authors Need to Be Everywhere? Choosing the Right Social Media Platforms for Your Books

Instagram, TikTok, Facebook—oh my! With so many social media platforms competing for your attention, where should authors actually be spending their time? Spoiler alert: you don't need to be everywhere! We're breaking down how to choose the right platforms for your genre, connect with your ideal readers, and build a sustainable social media strategy that doesn't leave you completely burned out.