Writing Blurbs That Sell: A Masterclass
Struggling to write your book blurb? This Author Circle masterclass breaks down everything indie and self-published authors need to know—from blurb structure and word count to optimizing for retailers, social media, and beyond. Learn Ivy's step-by-step blurb writing process, how to use the "trope sandwich" method for maximum discoverability, and when it's worth hiring a professional. Whether you're writing your first blurb or your fifteenth, Hawthorn & Aster is here to make the most unglamorous part of publishing a whole lot less painful.
How Responding to Bad Reviews Can Damage Your Author Brand
Hawthorn & Aster unpacks the most human of author compulsions—responding to bad reviews. We’re here to explain how your reaction can negatively impact your author brand and how to protect yourself.
What does it take to publish a book?
So you want to publish a book—but no one told you about editing stages, cover timelines, or why marketing matters before launch. Let Hawthorn & Aster’s resident gay bookish auntie walk you through the process with clarity, humor, and real-world advice.